- Discount: 20% off.
- Terms: Valid on sale items and new arrivals; limited-time offer.
Here’s when Australia’s biggest women’s fashion sales land throughout the year so you can plan wardrobe refreshes around the best discounts.
| Month | Event | What to expect |
|---|---|---|
| January | Summer Clearance | End-of-season markdowns on swimwear, dresses and sandals at Country Road, Witchery, Sussan and Forever New — typically 40-60% off. |
| February | Autumn Drops & Valentine’s | New-season autumn arrivals land alongside red/pink Valentine’s capsules at Princess Polly, Showpo and THE ICONIC. Early-bird 20-25% off codes common. |
| March | End-of-Financial-Year Teasers | Mid-season cuts on autumn/winter coats and knits at David Lawrence, Portmans and Sussan. 25-40% off sitewide deals typical. |
| April | Easter & Mid-Season Sale | Easter-weekend flash sales at Sheike, Forever New and ASOS — expect 30% off sitewide codes and extra-pair shoe deals. |
| May | Mother’s Day | Gifting focus at Mimco, Country Road and Witchery — 20-30% off accessories, bags and giftable knits. Free shipping thresholds drop. |
| June | EOFY Sale | Australia’s biggest winter markdown event. Expect 50-70% off at Cotton On, THE ICONIC, Forever New, Showpo and Beginning Boutique. |
| July | Winter Clearance | Further-reduced coats, boots and winter denim at Portmans, Sussan and David Lawrence. Outlet-style discounts on discontinued lines. |
| August | Pre-Spring Previews | Early access to spring ranges at Country Road, Witchery and Seed Heritage for members. 15-25% welcome codes for new signups. |
| September | Spring Racing Preview | Race-day dress collections at Forever New, Sheike and Beginning Boutique — 20-30% off cocktail and midi dresses. |
| October | Spring Racing Carnival | Peak race-wear demand at THE ICONIC, Showpo and Forever New. Click Frenzy (late October) kicks off 48-hour flash sales with 30-50% off. |
| November | Black Friday / Cyber Monday | Biggest discount event of the year. ASOS, SHEIN, Princess Polly and Cotton On drop 40-70% off sitewide. Free shipping extended. |
| December | Christmas & Boxing Day | Gifting promos to 20 December, then Boxing Day clearance from 26 December with 50-80% off summer dresses, swimwear and partywear at most retailers. |