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Sales we've seen run reliably in past years around these times. None are guaranteed to repeat, but they are the events worth keeping an eye on.
| Sale event | When | What we've seen in the past |
|---|---|---|
| Valentine's Day | Early February | Mecca and Sephora have run 15-20% off fragrance and gift sets in the weeks before 14 February. Estee Lauder and Clinique have offered 7-piece deluxe sample sets with qualifying spend, and Chemist Warehouse has historically timed 50-80% off RRP fragrance flash sales to this window. |
| Afterpay Day | February to March | Adore Beauty has typically run 20% off sitewide during the 24-48 hour window, and Oz Hair and Beauty has offered 30% off with a low $80 minimum spend. MAC Cosmetics and Urban Decay have run 15-25% off direct-site sales, and LOOKFANTASTIC has offered 20-25% off on premium skincare. |
| Mother's Day | Second Sunday of May | Mecca, Sephora and Adore Beauty have run 15-20% off sitewide with free gift packaging in the two weeks before Mother's Day. Estee Lauder, Lancome and Clinique have offered 7-piece gift-with-purchase sets valued at $150+. Go-To Skincare and Paula's Choice have released curated 'Under $100' gifting edits, and Oz Hair and Beauty has run 25% off with free shipping. |
| End of Financial Year (EOFY) | Late May to 30 June | A major annual clearance window for beauty. Adore Beauty and Sephora have historically run 20-25% off sitewide during EOFY, and LOOKFANTASTIC has offered $100 off when you spend $300 on premium skincare. Shaver Shop has run 30% off hair tools and beauty devices, and CurrentBody has offered up to 40% off LED face masks and beauty tech. |
| Father's Day | First Sunday of September | A reliable window for men's fragrance and grooming. Chemist Warehouse has historically run 50-80% off RRP on Versace, YSL and Tom Ford fragrances. Kiehl's has offered 20-25% off men's skincare sets, and Shaver Shop has run bundle deals on premium trimmers and electric shavers. |
| Click Frenzy Main Event | Mid-November | A 48-hour event with strong beauty participation. Adore Beauty and Mecca have run 20-25% off sitewide, and Sephora has offered $20 off when you spend $100. LOOKFANTASTIC and Cult Beauty have released flash 25-30% off codes on premium skincare, and GHD has appeared at 20-25% off (a rare discount for the brand). |
| Black Friday and Cyber Monday | Late November | Historically the deepest discount window of the year. Mecca, Sephora and Adore Beauty have run 25-30% off sitewide across the four-day period, and Oz Hair and Beauty has hit 30-35% off. Chemist Warehouse has run Fragrance Flash Sales with 80% off RRP on designer fragrances. LOOKFANTASTIC has offered 30-40% off premium skincare, and Shaver Shop has run 35-45% off beauty tech including GHD, Dyson and LED masks. |
| Christmas | Early to Mid-December | The peak beauty gifting window. Estee Lauder, Clinique and Lancome have released Christmas gift-with-purchase bundles worth $200+. Mecca and Sephora have run Beauty Advent Calendar sales with curated gift sets. The Body Shop has offered Buy 2, Get 1 Free on gift boxes, and Charlotte Tilbury has released limited-edition holiday collections with free express shipping. |
| Boxing Day | 26 December | The traditional clearance window. Mecca and Sephora have run 30-50% off clearance on discontinued shades and limited-edition ranges. Adore Beauty has offered 'Up to 60% off' on select ranges, and LOOKFANTASTIC has cleared premium skincare at 40-60% off. Shaver Shop has run 30-50% off hair tools and beauty devices. |
