Here’s when Australia’s biggest eyewear sales land throughout the year so you can plan prescription frame upgrades, sunglass splurges and contact-lens restocks around the best prices.
| Month | Event | What to expect |
|---|---|---|
| January | Summer Sunglass Clearance | End-of-summer markdowns on sunnies at Sunglass Hut and Oakley — typically 20-30% off select styles plus buy-one-get-second-half-price events. |
| February | Prescription Refresh | 2-for-1 prescription glasses at Specsavers. Pre-tax-time voucher rebates for private health fund members start. |
| March | Autumn Frame Launch | New-season frame drops at Sunglass Hut and Oakley Prizm collection. Specsavers designer-pack upgrades. |
| April | Easter Weekend Sale | Sunglass Hut Easter flash sale — 25-30% off select Ray-Ban and Oakley. Specsavers 2-for-$199 prescription glasses event. |
| May | Mother’s Day | Gift-friendly sunnies at Sunglass Hut — up to 30% off bestsellers. Specsavers designer frames 20% off for members. |
| June | EOFY Sale | Biggest discount event of the year. Sunglass Hut 40-50% off, Oakley 30% off apparel and select frames, Specsavers flash 2-for-1 designer promos. |
| July | Tax-Time Rebate Claims | Specsavers tax-time claim events for private health members — zero gap on prescription lenses with select funds. |
| August | Fathers’ Day Preview | Sunglass Hut men’s aviator and wraparound deals — 20% off for Dad. Oakley performance sunglass bundles. |
| September | Spring Racing & Summer Prep | Designer collab launches at Sunglass Hut (Versace, Prada, Gucci). Oakley golf and running frame highlights. |
| October | Click Frenzy | Click Frenzy Mayhem (late October) hits eyewear — Sunglass Hut up to 40% off, Oakley flash 25% off sitewide. |
| November | Black Friday / Cyber Monday | Biggest discount event of the year. Sunglass Hut 50% off sitewide, Oakley 40% off sunglasses, Specsavers 2-for-$169 prescription promo. |
| December | Christmas & Boxing Day | Gifting promos to 20 December (sunglass gift cards, frame-with-case bundles), then Boxing Day clearance from 26 December with up to 60% off select designer sunnies at Sunglass Hut. |
