Australia’s big department stores and online marketplaces run the busiest promotional calendar of any retail category, with flash sales, member events, toy sales, fashion clearances and Black Friday blitz events scattered across the year. The calendar below tracks when MYER, David Jones, Target, Kmart, Big W, eBay, Amazon, Catch and Officeworks typically run their biggest sitewide, toy and home discount events.
| Event | When | What to expect |
|---|---|---|
| Stocktake Sales | Early January | Year’s biggest fashion clearance window. MYER and David Jones run Stocktake Sale with 50–75% off apparel, footwear and fragrance. Target and Big W clear summer stock at 30–50% off. |
| Australia Day / Back to School | Late January – Mid February | Big W, Kmart and Target push Back to School with 20–40% off school uniforms, stationery and bags. Officeworks runs its Back to School Price Promise. eBay runs Australia Day long-weekend sitewide codes. |
| Afterpay Day | Mid March | 48-hour event with strong department store participation. MYER, David Jones and Catch typically run 20–30% off sitewide. eBay and Amazon participate with stackable coupon codes. |
| Mother’s Day | Lead-up to second Sunday of May | Gifting peak for MYER, David Jones and Target. Expect 20–40% off fragrance, skincare, jewellery, small appliances. Big W pushes gift-pack bundles. eBay and Amazon run gift-hub promotions. |
| EOFY Sales | Mid-to-late June | Second-biggest clearance window of the year. MYER, David Jones and Target drop 30–60% off winter apparel. Officeworks runs EOFY Tech Sale on laptops, printers. eBay and Amazon layer sitewide voucher codes. |
| Toy Sales | Mid June – Mid July | Big W Toy Sale, Target Toy Sale, Kmart Toy Sale run in sequence with 40–50% off LEGO, Barbie, Hot Wheels, and baby gear. Biggest toy discount window of the year; sets the pace for Christmas layby. |
| Click Frenzy & Black Friday | Mid-to-late November | Back-to-back flash events. MYER, David Jones, Target, Big W, eBay, Amazon and Catch run 20–50% off sitewide. Officeworks pushes tech clearance. Biggest shopping window of the year. |
| Boxing Day & Post-Christmas | 26 December – 5 January | Year’s deepest sitewide clearance. MYER, David Jones, Target, Big W and Amazon run 30–60% off storewide. Stocktake Sales kick in immediately after Boxing Day on apparel and homewares. |
