The Supermarket battle between Coles and Woolies has seen the clash of two grocery giants fight it out continuously for market share. Australians spend $59.45 billion every year within the two stores according to a Roy Morgan Analysis released in February 2014. However, recent scandals have caused Coles to lose significant amounts of business to Woolies.
Coles in September 2014 were banned from advertising fresh bread for three years after court ruled the bread was anything but. They have since been requested by the ACCC to display a corrective notice to all customers, ouch. On top of this Woolies has been applauded by the RSPCA for phasing out caged eggs and meats associated with animal cruelty, again doing heavy damage to Coles’ profit margins. In light of all these recent knocks, Coles has taken the intriguing step of coming up with a new ‘Innovative Line’ of products to try and regain market share. Many of which we suspect will leave customers rather perplexed.