Virtual reality has been a much sought after experience for the past 15 years. Despite the odd games arcade having an experimental device using VR technology, it’s an otherwise difficult experience to get hold of. Chris Howatson, managing director of creative and digital agency CHE Proximity, believes we’re closer than we think. “Virtual reality for the masses is coming like a bullet train and could account for all digital video consumption within two years.”
Howatson is currently responsible for producing one of the initial Australian VR brand films in conjunction with the launch of the Mazda MX-5. He says this is all thanks to Google’s cheap VR kit called ‘Google Cardboard’ (costing just $10) along with Facebook’s more advanced Oculus Rift. The stage is set and we are on the cusp of exploding into an immersive experience of 360-degree viewing format.