ASOS, the retail powerhouse, has announced that it will be launching a new app for iOS. The new app is designed to make the entire shopping experience with the company easier, less confusing and most importantly much faster. The “New In” app will feature new items every week that users will be shown directly on their portable device. Huge global success for the brand has given them the confidence to try a game changing app tactic.
ASOS now attracts roughly 88 million users per month and its active monthly users rate sit at around 9 million people. Combining the huge success of its retail brand with the in-app experience of the immensely popular dating app Tinder, ASOS has created the ‘New In’ app. Apple fans will be able to browse the 000’s of new garments from their iPod touch, iPhone, and iPad every month.