Daily deal websites might be larger than you think. Around 31% of all online transactions in Australia in August 2014 were related to deal / coupon websites. To put this figure into perspective, when comparing the previous month of August in 2013, the Australian deals industry witnessed 113% growth year on year. Ibis World a large industry market research company has analysed the market over the past 5 years and has witnessed an annual growth, of 72.6% growth rate.
The growth of this industry is now singing to the tune of $676.2 million dollars, with most prominent users of these services being from Melbourne and Sydney. So I decided to look at the size of this industry in more detail to find out how useful these websites are to their consumers, and most importantly, how much value they add to the consumer experience? To find out how other people collectively save millions on the things you’re potentially paying more for, continue reading.