The supermarket industry is huge and predominantly owned by the two super powers we know as Coles and Woolworths. These two companies pretty much own the entire supermarket industry with both of them holding roughly 40% market share. Companies such as these, spend millions and millions of dollars every year on store layouts. They work with psychologists to understand how our minds work in order to capitalise on this to maximise the amount of time we end up spending in their stores.
Think about how many times you have gone to the supermarket to buy some groceries and come out spending far more than you had initially planned to. Well don’t be too hard on yourself, because you may not have been aware of the methods in play designed to get you to spend more. I will highlight some of the tricks these supermarkets use so you can hopefully be aware of them next time you visit the store.