Shopping is something we all have to do, whether we find it an enjoyable process, such as my girlfriend does, or whether we see it as a nuisance. If you do it more regularly then you may have experienced the benefits of being signed up to a loyalty card, such as discounts or special offers. I personally don’t have a loyalty card to any business because I don’t visit them regularly enough to justify the time spent signing up.
The girlfriend even sometimes resents the irritating process of having to rummage around her handbag to find the loyalty card specific to that particular shop. This is all while the queue behind you is standing in disbelief that she is taking 5 seconds longer than she should, with the checkout guy staring hopefully at your hand searching for the almighty club card. Well CommBank hopes to free us from the burden of carrying loyalty cards again with its new mobile banking app that will store your loyalty cards online.