A possible Myer / David Jones (DJ) merger is continuing to make headlines, but I think all customers really want to know is whether or not this merger will mean lower prices for them as a result.
Although DJ initially declined Myer’s merger proposal back in November last year, it would appear that Myer’s more recent announcement that it was prepared to up its offer if DJ could show that it was worth more has kept the prospect of a merger alive. Yesterday we saw the appointment of a new David Jones Chairman, former Westpac director Gordon Cairns, who according to The Sydney Morning Herald said his next job was to “appoint management consultants and investment banking advisers to review the Myer merger proposal”.
With this move looking like it’s still on the cards, I decided to do some digging to examine what the likelihood would be of the potential single-super-retailer offering more competitive pricing. Here’s what I’ve found.