If you thought that the broadband market place was competitive enough in Australia, then think again. Telstra have announced a new strategy to offer cheaper broadband packages with additional features to entice customers. It has been recognised that the new tactic may reduce the company’s profits, so shareholders might not be too happy. But then again, what do we care if the price for broadband becomes more reasonable, right?
You’re probably wondering when these cheaper packages will become available. Well, Telstra actually began selling their new broadband bundles on Tuesday, June 30th, offering cheaper Internet deals, Foxtel TV and larger data plans. This tactical movement doesn’t come unaccompanied either, as the telecoms giant also intends on launching a commercial version of its Wi-Fi hotspot network as well.