As our society grows more digitally dependent it’s becoming increasingly important to know which retailers are working hard to make our lives online easier. I personally despise a bad online shopping experience and find it immensely frustrating. Imagine this, you have seen something you really want to buy, you go online hope to get a better deal only be stopped by a painfully slow site or one that fails to recognise your voucher code or card details. If only there were someway to avoid these time wasting experiences.
I’ve been in this situation umpteen times before and it would have been quicker for me to run to the store and back in the time that I managed to figure out how to operate a dysfunctional website. So, I thought I’d do a bit of research to find out which retailer’s websites had been recognised for their high quality user experiences amongst the minefield of dodgy online retail stores. The following websites are, in my opinion, the companies making the biggest effort to create a seamless shopping experience for its customers. To qualify, I considered factors such as the fastest shipping times, free shipping and price competitiveness compared to the wider retail fashion market.