Apple has been kicking up a fuss recently in the news, especially amongst radio stations who are quivering at the thought of Apple Music’s ‘Beats Radio’ potentially coaxing listeners away in their droves. Spotify, Google Play Music and a host of other music streaming websites have also been pulling at their collars frantically after Apple Music’s launch last week.
Yet, on the side-lines and very discreetly in the background, Apple has also began operating in a second industry, one which seems slightly more natural. There has been no fuss and little advertising leading to a very low-key launch overall. However, if you were paying close attention you may have noticed that Apple has recently launched a new SIM-card plan for Australians travelling overseas that want more affordable data.