Simply the lowest possible price on the market.
$60+ shipping @ Ozgamesshop or $89 @ JB.
EB Games - Xbox One / PS4 / PC : Elder Scrolls Online: Gold Edition $36 ea [ was $99.95 ].
Award-winning Roleplaying Game
Awarded “Best MMO of 2015” by MMORPG.com and User Vote at MassivelyOP.com.
The Elder Scrolls Online
DLC game packs:
Palomino horse mount
500 crowns to spend in the in-game Crown Store (for new accounts only)