Australia's own Hobby Warehouse has just become the exclusive licensee for the Toys R Us and Babies R Us brands in Australia, and both stores will be back online as early as next week.
Both stores will also launch for the first time in New Zealand under this new long-term licensing arrangement.
The re-launch of the iconic stores gives parents another competitive online toy store to enjoy, and it brings back some favourite brands that we haven't seen much of since the rapid closure of physical and online stores in June 2018.
Toys R Us Australia went into liquidation almost a year ago after no buyer could be found to save the iconic toy store. This new licensing agreement between the Toys R Us parent company, Tru Kids Inc and Hobby Warehouse will involve far less physical stores and a more evolved online shopping experience for toy fans.
“Going forward, the business model for Australia and New Zealand will be online focused, with smaller and fewer physical ‘experience centres’ that allow children and their families and friends to see and touch our products.” Kevin Moore - Hobby Warehouse Commercial Advisor
When will Toys R Us return online?
Both Toys R Us and Babies R Us online stores are expected to go live on 12th June and you will be able to start shopping immediately. Set those reminders!
Can I use an old Toys R Us gift card?
Unfortunately old Toys R Us gift cards cannot be redeemed at the re-launched stores, whether online or physical. (Those transactions took place with Toys R Us Australia Pty Ltd, which is in liquidation.)
Will physical Toys R Us stores be re-opening?
Hobby Warehouse is currently focused on the online launch of Toys R Us and Babies R Us brands, but does have plans to open physical "experience centres" in early 2020. (Cannot wait!)
What brands will be sold at the new Toys R Us?
Expect to see most major toys brands up for grabs, and at competitive prices too. LEGO, Disney, Hot Wheels, Hasbro, John Deere, Mattel and Spin Master are just some of the majors; shoppers can also look forward to the return of some Tru Kids consumer brands such as True Heroes and Imaginarium.
Subscribe to Toys R Us to stay in the loop!
Head over to Toys R Us and enter your email address to keep in the loop of launch dates and any new details that crop up. You can also follow the original Toys R Us Facebook page for up-to-date information.