Complete Guide to Sales at THE ICONIC 2019

Complete Guide to Sales at THE ICONIC 2019

Fashion lovers, keep this sale calendar handy, because it will not only tell you all of the current sales at THE ICONIC, but give you details on the biggest and best sales at for the year, including THE ICONIC Black Friday Sale and Boxing Day Sale.

Sales are constantly changing at this retailer, and there are often flash sale events, so make sure you keep checking back to catch yourself a bargain.

Current Sales at THE ICONIC:

THE ICONIC Sale Dates:

  • THE ICONIC Afterpay "Afterbae Day" Sale - February
  • THE ICONIC Mid-Season Sale - March
  • THE ICONIC Frenzy Sale - May
  • THE ICONIC End of Season Sale - June
  • THE ICONIC Mid-Season Sale - September
  • THE ICONIC Frenzy Sale - September
  • THE ICONIC Black Friday Sale - November
  • THE ICONIC Boxing Day Sale - December

THE ICONIC Discount Code

Discount codes are used frequently at THE ICONIC for sales, and as such you should always check out our dedicated COUPON page for THE ICONIC.

THE ICONIC Afterbae Day Sale

  • Expected Upcoming Sale: February

Valentine's Day has become a whole lot sweeter thanks to the introduction of Afterpay's annual sale event. Affectionately coined "Afterbae Day", this event involves an ever-growing number of Australian retailers, and gives shoppers the opportunity to save BIG.

The Afterbae Day sale usually runs for 24 hours, from midday on Valentine's Day until midday on the 15th February, however many retailer extend their sales. THE ICONIC ran it's Afterbae Day Sale for two full days in 2018 and offers shoppers 20% off 2800 items.

THE ICONIC Mid-Season Sale:

  • Upcoming Sale: March

THE ICONIC Mid-Season Sale happens twice yearly: the end of March and usually the middle of September. Discounts are big with up to 70% off the "last sizes" in the sale.

Previous sales have included up to 60% off over 24,000 styles!

THE ICONIC Frenzy Sales:

  • Upcoming Sale: May & November

Frenzy sales occur twice a year, in May and September, and it's an online sales event that gets all of Australia's best retailers involved. THE ICONIC is always at this party, and we're used to seeing around 30% discounts on a wide range at this event.

THE ICONIC End-of-Season Sale:

  • Upcoming Sale: June

The End of Season Sale is THE ICONIC's end-of-financial-year event, and one where you can see some of the biggest discounts of the year, with heavy reductions on already-reduced items.

In June 2018, shoppers scored a whopping 50% off sale, and there were thousands of items included.

THE ICONIC Black Friday Sale:

  • Upcoming Sale: November

Black Friday is a big event at THE ICONIC, and always a popular destination for fashion-hungry shoppers. Brands include local favourites as well as heaps of international must-haves, and you can pick up apparel for the whole family at bargain prices.

In 2018, THE ICONIC offered celebrated Black Friday with 30% off select styles, and we expect to see the same in 2019, but with even more styles on offer. The sale ran from Black Friday through to Sunday evening.

THE ICONIC Boxing Day Sale:

  • Upcoming Sale: December

Boxing Day Sales are an excellent chance for shoppers to take advantage of excess Christmas stock at major retailers, and THE ICONIC is always home to some brilliant offers. In 2018, shoppers scored up to 70% off last sizes and specific styles for men, women and kids.


You can return sale items to THE ICONIC provided you do so within 30 days of purchase, and the item is in its original, unworn condition with tags. If a sale item is marked "Final Sale" you will not be able to return it.


Shipping prices start $7.95. Delivery is FREE over $50 in Australia. There are options to have your order shipped on the same day. Go to the delivery page and select your state for accurate delivery prices in your area.


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