When it comes to all things booze, My Dan Murphy's is one of the best loyalty programs in Australia, yet this one (refreshingly) involves no points.
It's unusual, right? A rewards program with no tiers to climb, and no months (or sometimes years) of accumulating points to get a decent reward.
The Dan Murphy's program is very simple, and it definitely works to the customer's benefit.
Let's take a closer look at this club, how you can use it to your advantage to save money.
But first, for anyone who hasn't already joined...
What is My Dan Murphy's?
My Dan Murphy's is a FREE club that enables members (aged 18 or more and living in Australia) to enjoy Member Offers immediately just by scanning their card at the checkout.
But it doesn't end there.
Members also score opportunities to enter competitions and to attend exclusive booze-filled events.
Members receive a black My Dan Murphy's Card and have access to their own online account.
How To Save With My Dan Murphy's
There are a few different ways you can save some cash by having a My Dan Murphy's membership, and they range from heavily reduced product to discounted shipping.
This is the most obvious, and probably most popular element of this club, and trust us when we say you can save a pretty penny by taking advantage of Member Offers.
Either peruse the Dan Murphy catalogue (which you can pick up in-store, or you may receive in the mail), or head to the Current Offers page on the website to see all current deals.
Look out for items marked with a gold Member Offer box. These deals are exclusive to My Dan Murphy's members, and the savings can reach up to 50%!
These are some recent Member Offers:
- Stella Artois Beer 6PK $12 (usually $21.21)
- Shingleback Red Knot Shiraz 2014 $10 (usually $18.99)
- St Remy Brandy 700ml $33 (usually $41.99)
In-store Member Offers for beer are usually grouped together, and for wine and spirit offers, look out for a gold tag on the shelves.
- To get Member Offers in-store - just scan your card at the checkout for the reduced price, or show your barcode on the app (iOS or Android), or as a photo on your phone.
- To get Member Offers online - make sure you're logged in, and the discounted price will be automatically applied.
My Dan Murphy members are able to sign up for Shipsmart. This involves a one-off payment of $50 (metro) or $80 (regional) for one whole year of unlimited delivery on wine, spirits and liqueurs, and up to ten cases of beer.
If you shop online often at Dan Murphy's this will save you a lot on shipping costs.
Use Your Online Account To Budget
A My Dan Murphy's online account includes up-to-date information on all of the purchases a member has made - provided the member card has been scanned each time, of course.
By heading to "My Purchases", you can see each purchase made, and it is grouped by month. This way you can easily keep track of how much you are spending at this retailer - very handy when it comes to budgeting and planning.
Use FREE Click & Collect
Can't get to a store before a Member Offer (or other offer) expires? You don't have to resort to home delivery and the attached charges. Dan Murphy has a FREE Click & Collect service, and you can collect your order whenever it suits you.
Other Perks Of My Dan Murphy's
It doesn't end with cash savings when it comes to this membership, and if you love to get out and about, travel and try new drops, it's definitely worth paying attention to the extra perks members receive.
Each time you scan your My Dan Murphy's card at the checkout (which you should do even if you are not buying a Member Offer) you are granted access to enter specific Dan Murphy competitions.
Sometimes, simply scanning your card grants you entries to a competition, other times entries are product specific. For example, you may have to purchase a six-pack of VB to gain entry to a competition.
What could I win?
You could win trips to faraway places and amazing experiences! Some recent competitions have been for an eight-night brewery adventure around Stockholm, and a choose-your-own-adventure Scotland package. (Not bad, eh?)
Access to Exclusive Events:
There is a constant stream of exciting events lined up through this program, including masterclasses and tastings in various parts of Australia.
Recent events include a "A Night Of Premium French Wines", in which members could learn about drops form Champagne to Sauternes; and an "Australian Whisky Tour", where guests could try out six delicious whiskies from around our country.
More My Dan Murphy Tips
Save Your Card On Your Phone
With one card being shared between a couple, it can be easy to find yourself without it when you go to purchase something. If you don't have the app, which displays your unique member barcode, you can simply keep a photo of your card's barcode saved on your phone.
When you find yourself without your card, just ask the store attendant to scan the code directly off your phone. This hack comes in very handy if you lose your card as well.
Remember To Sign In When Online
The only way to take advantage of Member Offers when shopping at Dan Murphy's online, is to make sure you've signed in. You don't have to enter a card number, just log on using the details you nominated when you signed up, and you'll notice the Member Offer price will automatically be applied to your cart.