Coles - 10% discount for soldiers and diggers

8 April 2012

The supermarket giant will give the discount on groceries to anyone with a valid Department of Veteran Affairs card or defence personnel card until Monday, April 9.

The discount is not available on tobacco, alcohol or gift cards.

The Easter discount was launched in response to an appeal last week on Melbournes Triple M Hot Breakfast show from comedian and broadcaster Mick Molloy who called for all Australians to get behind our troops and their families following a visit he made to an Australian military base in Afghanistan.

Announcing the special discount, Coles Managing Director Ian McLeod said: I was touched and inspired by Micks description of the amazing job Australian troops are doing in Afghanistan. As Mick said its also tough on the families left behind which is why I hope our 10% discount will make this Easter just a little easier for these families. This is just one small way of saying thanks on behalf of our 100,000 team members around the country to all those Australians who are serving or have served their country.

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