Brand Power - Try New Vegemite & View Commercial On Melbourne Streets - Thurs 2nd July

30 June 2009

Heard about the new Vegemite yet?

Well, were hitting the streets to see what people think. Better still, were going to take the TV crew along and shoot a television commercial while were at it.

So if you want to try the new Vegemite before anyone else does, and youre happy to give us your thoughts about it on camera, then here are the details youll need to know.

Were going to be at Federation Square in Melbourne.

On Thursday 2nd July
At 10.30am 3.00pm

Just look for the Vegemite marque

Note: if the weather is terrible, well be moving it to the Jam Factory in Chapel Street, South Yarra.


  • golfwidow
    Is it true they just mixed Vegemite with Cream Cheese?
  • modtang
    As long as they keep the "old" vegemite I'm happy. I'm sure there would be a lot of unhappy people in Australia if they didn't.
  • melscott28
    Didnt know anything about it.
  • NoosieB
    Noooooo - don't get rid of the old Vegemite. I wouldn't be able to cope. I'll boycott all new Vegemites! :) Won't ever be the same.
  • golfwidow
    They aren't getting rid of normal Vegemite. This new version is targeted towards the foreign market. Not as strong in flavour.
  • fairybelle
    I heard on the radio that its been made so you dont have to use margarine?
  • golfwidow
    Maybe its a Vegemite butter type thing then. Interesting....
  • fairybelle
    No idea.... they had the same thing on in Sydney apparently at Bondi Junction yesterday

What do you think?

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