Even though we're still waiting for an official PS4 release date, you can already pre-order Sony's new console so you're not left out in the cold when it does go on sale. Leading Australian retailers and gaming chains such as EB Games, JB Hi-Fi, Harvey Norman and The Gamesmen will happily take your Sony PS4 order now, and you can also pre-order extra wireless controllers and the PlayStation 4 Eye motion sensor.
Sony's next-gen console is set to be going for $549, versus the Xbox One's more expensive price tag of $599, due out sometime later this year in time for the Christmas holiday period no doubt.
But if you're prepared to wait a little longer for your goodies to arrive, you can save some cash by ordering your PS4 directly from the UK with Amazon. Even with delivery costs you're likely to save upwards of $50 overall, and Sony has confirmed that neither the PS4 nor any games you buy for it will be region-locked.
Speaking of games, as you'd expect there are plenty top-notch titles being lined up to launch alongside the Sony PS4, including Assassin's Creed IV, Battlefield 4 and Call of Duty: Ghosts.
And considering the PS4 is set to run an octo-core processor supported by 8GB of GDDR5 RAM, existing PS3 gamers are in for a quantum leap forwards when they upgrade.
Other highlights to look forward to include expanded multimedia abilities, an all-new Dualshock 4 controller and the ability to start playing new titles before you've even finished downloading them.
But perhaps the Sony PS4's greatest strength – well, in comparison to Microsoft's Xbox One at any rate – is how open and accessible it is.
You'll be able to sign into your PSN account and access your full digital library of games from any PS4, or play entirely offline without connectivity. Sony also isn't bothered if you want to sell your used games second-hand, and you can share your first-party games without restriction.
The bad news is the Sony PS4 won't be backwards-compatible with your older games – at least, not natively. There is, however, talk of an emulator service that will allow you to play your golden oldies, and not just PS3 games but potentially right the way back to PS1 titles.
All told, there are plenty of reasons to give your gaming habit a fresh injection of PlayStation goodness this Christmas. But even if you don't, Sony has you covered. It's assured the many millions of existing PlayStation 3 owners it has no intention of turning its back on the console and will continue supporting it and more importantly releasing new games for it into the future. Something that Xbox fanatics will not be receiving from Microsoft.