On The Hunt For Deals From FIFA World Cup's Top Brands: Adidas, Nike And Puma

Adidas is the official sponsor of the FIFA World Cup held in Brazil this year, but it isn’t the only brand you’ll see on the pitch. Nike has designed more kits than ever with a total of 10 national teams scheduled to wear jerseys featuring their trademark swoosh logo printed on them, while Puma has 8 teams showing off their latest soccer outfit designs.

Considering the World Cup is now underway, these three brands will no doubt be pushing their merchandise advertising to us all via every possible channel. Thus, we figured it was probably a good time to share some of our experiences around how to go about finding the best deals on their respective clothing/footwear/accessories in order to avoid over spending where possible.   


In terms of where to start looking for deals on Adidas clothing, recently we’ve seen some very reasonable offers appearing at The Iconic during their End of Financial Year (EOFY) sale - like this Adi Trefoil Hoodie for $56 which sells for at least $80 elsewhere. Even Adidas's official store itself has been running decent levels of discounts on most items for men, women and kids in the lead up to the World Cup kickoff.

However, based on what we've seen historically from Buckscoop's Deals board,  it's Catchoftheday, The Hut, and Rebel Sports who generally tend to run the best discounts on Adidas gear. So it makes sense to keep on eye on promotional/sale orientated announcements from these retailers as the World Cup progresses. You can do this by signing up to their newsletters, liking their Facebook pages, or as always, keeping a close eye on Buckscoop's daily deals and vouchers pages.

In terms of finding coupon/promo codes for these three brands, unfortunately neither Adidas’ nor Nike’s official store issue coupons very often. On top of this, we find that Nike gear is usually excluded from promotions being run at quite a few of the their well known online distributors (e.g. The Iconic and SurfStitch). To avoid this scenario though, we suggest that you head to ASOS, Wiggle and Eastbay instead where these brand exclusions don't apply to any active discount codes or promos. Probably the most frequent issuer of Nike related deals out there though has to be Catchoftheday, as they seem to be source of the majority of Nike specific deals ending up on Buckscoop's Deals board.


F50 adizero FG Boots by AdidasAmongst soccer enthusiasts as well as active players, soccer boots worn by the star players of the World Cup are likely to be one of the most sought after items of merchandise. Examples being the pair of Nike Mercurial Superly boots worn by Christiano Ronaldo, along with the Adidas F50 Adizero FG boots to be worn by rival Lionel Messi. Puma looks to be aiming at drawing the most attention though with their non-matching coloured pairs, which both Fabregas and Balotelli have chosen to wear.

Prices in Australia on the above mentioned boots range from between $90 all the way up to $320. However, if this is beyond your budget then the Puma evoPOWER 3 Tricks boots are probably one of the most affordable options available. You can get a pair on sale right now at Rebel Sports for just $62.99 (plus an extra $5.51 in delivery to a Sydney metro address).

While not necessarily football related, I also spotted an offer at Wiggle on a pair of Lunar Element women’s running shoes. You can get them shipped for as low as $62.55 if you choose the white/grey/purple colour combination. By comparison, many other online stores (including The Iconic, Start Running and Sneakers Sports Online) all look to be charging over $110 for this pair.


Then just to end off with, if any of you are after the official FIFA football for 2014 - called Brazuca - you can order one online at Adidas Australia for a cool $180. Interestingly, sales for this football have already surpassed those of the model from the last tournament by 30%. Most likely due to the fact that it has avoided much of the criticism faced by its predecessor (Jabulani) during the 2010 World Cup in South Africa.

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