Black Friday Australia Sales 2017
Keep up to date with the hottest Black Friday Australia sales by the stores you love right here.
What is Black Friday?
Who doesn't love a ripper deal, or even better, an entire day of them?
Black Friday originally kicked off in the US as a post-thanksgiving sales event, and expanded globally in 2013. Online retailers around the world use Black Friday to push out old stock and launch new products in the lead-up to Christmas. The sales are massive, and the brands are BIG: Sony, Dell, HP, Microsoft and Apple lead the way in electronics, while Australian department stores like Big W, Target and Myer shine a light on killer fashion, homewares and toy sales.
Contrary to popular belief, Black Friday is an American retail event that was initiated following a market crash of September 24, 1869 when two Wall Street financiers, Jay Gould and Jim Fisk manipulated the price of gold to control the market. A century later, in an effort to discourage the public from clogging up the streets after Thanksgiving, a group of police officers in Philadelphia used the centennial of the historic crash to cast the day in a negative light. As it turned out, savvy retailers saw an opportunity, grabbed the name 'Black Friday' and threw a positive spin on it: an occasion when retailers could finally move their ledgers from red to black, turning a profit on their way to Christmas.
When is Black Friday 2017?
Black Friday always falls on the Friday after American Thanksgiving, and as such will fall on November 24th. But, Black Friday is much more than a one-day shop-a-thon; many stores celebrate a four-day, sometimes week-long sales event, with extended hours and online deals that push right through to Cyber Monday. From Thursday night door-crashers, to weekend carry-overs and Cyber Monday's online spree, Black Friday has become a full-scale retail holiday, and one that keeps on giving.
We will be posting the latest Black Friday deals right here in the lead-up to the event and during the sales - so stay tuned!
What is Cyber Monday?
Cyber Monday falls on the Monday following American Thanksgiving weekend, and this year will take place on November 27th.
An American representative of the National Retail Federation (NRF) named Ellen Davis coined the name of the holiday in 2005, when she reported that this date held the record for the highest revenues for online sales.
Cyber Monday refers to an online-only shopping event offering discounts on electronics, home appliances, personal accessories, apparel and more. Some retailers wait until Cyber Monday to announce their online deals, saving in-store deals for Black Friday, but with the popularity of online retail, both Black Friday and Cyber Monday have become online extravaganzas of epic proportions.
So save those dates, people!