What is Black Friday Australia?
Black Friday is a massive retail sales event that originally kicked off in the US as a post-thanksgiving sales event, and expanded globally in 2013. Online retailers around the world use Black Friday to push out old stock and launch new products in the lead-up to Christmas. The sales are massive, and the brands are BIG: Sony, Dell, HP, Microsoft and Apple lead the way in electronics, while Australian department stores like Big W, Target and Myer shine a light on killer fashion, homewares and toy sales.
Why is it called "Black Friday"?
Black Friday is an American retail event that was initiated following a market crash of September 24, 1869 when two Wall Street financiers, Jay Gould and Jim Fisk manipulated the price of gold to control the market. A century later, in an effort to discourage the public from clogging up the streets after Thanksgiving, a group of police officers in Philadelphia used the centennial of the historic crash to cast the day in a negative light. As it turned out, savvy retailers saw an opportunity, grabbed the name "Black Friday," and threw a positive spin on it, giving retailers the chance to turn a profit on their way to Christmas, and shoppers an opportunity to score a bargain!
When is Black Friday Australia?
Black Friday always falls on the Friday after American Thanksgiving, and as such, Black Friday Australia will fall on November 24th. But, Black Friday is much more than a one-day shop-a-thon; many stores celebrate a four-day, sometimes week-long sales event, with extended hours and online deals that push right through to Cyber Monday. From Thursday night door-crashers, to weekend carry-overs and Cyber Monday's online spree, Black Friday sales in Australia have become a full-scale retail holiday, and one that keeps on giving.
When does Black Friday start?
Technically, Black Friday kicks off on at the beginning of November 24th, 2017, however we have seen retailers get the party started early in previous years, or at least promote some of the offers you can expect to find. So stick around, we will keep you in the lop of the deals that are too hot to miss.
When does Black Friday end?
Well, there is no definitive answer on this one. It's not unusual to see drastically extended trading hours for Black Friday, and of course, online offers very commonly run right up until midnight of Black Friday. But as we previously mentioned, many retailers take the event and run with it, extending their sales out across several days, and even including Cyber Monday.
Black Friday Sales Australia
Australian retailers get heavily involved in Black Friday, and we expect 2017 to be a cracking event. Major sellers like Target Australia, Big W, THE ICONIC, ASOS Australia, Toys R Us, Myer and JB Hi-Fi are just a few of the top shops coming to the party. We will be posting the latest Black Friday deals in Australia right here in the lead-up to the event and during the sales - so stay tuned!
Is Black Friday Worth it?
Most people would answer with a resounding "YES!" Black Friday is an opportunity to pick up heavily reduced items, and save loads at a time of year when we can really use it - the lead up to Christmas! Savings of 50% or more aren't uncommon and are generally guaranteed to put smiles on dials. Heavy crowds can be a deterrent for some in-store shoppers, however in most cases the savings are well worth it.
What is Cyber Monday?
As soon as we catch our breath from Black Friday, Cyber Monday appears! Cyber Monday falls on the Monday following American Thanksgiving weekend, and this year it will take place on November 27th.
An American representative of the National Retail Federation (NRF) named Ellen Davis coined the name of the holiday in 2005, when she reported that this date held the record for the highest revenues for online sales.
Cyber Monday refers to an online-only shopping event offering discounts on electronics, home appliances, personal accessories, apparel and more. Some retailers wait until Cyber Monday to announce their online deals, saving in-store deals for Black Friday, but with the popularity of online retail, both Black Friday and Cyber Monday have become online extravaganzas of epic proportions.
So save those dates, people!