Where does the money come from?

So you understand how to get cashback from Buckscoop but you're wondering, "Where does the money come from?"

As you can imagine merchants have large marketing budgets, this marketing money pays for newspaper ads, TV spots and other places you see ads in everyday life. Almost every major merchant allocates a portion of this marketing budget to online advertising. This is usually done through an affiliate marketing arrangement where the merchant joins a third party tracking network.

The tracking network enlists websites to publish merchant ads in return for earning a percentage of any merchant sales generated.

When an end user (you) clicks through one of these ads and purchases a product it is tracked by the tracking network and merchant.

The merchant in turn gives a percentage of the transaction value to the tracking network who in turn pass it on to the website.

The Buckscoop model works for both the merchant and you. It enables the merchant to reach a large base of motivated savvy buyers and it enables you to get back big savings by buying from merchants who participate in the model.