"Business Franchise is a very successful bi-monthly glossy magazine, sold in newsagents across Australia and New Zealand. Franchisors and people within the franchising community subscribe to the magazine, but the target readership is new and prospective franchisees. In addition to exhibiting many different franchise systems via advertising and editorials, the magazine profiles a different franchisor and franchisee each edition, to share their unique perspectives. The magazine also highlights various franchises available within a particular industry, in the regular main feature article. The sector types are pre-determined and have included food, retail, health & fitness, home & garden, and mobile franchises."