PSP Base pack $229.95 at Sony
The PSP base pack is selling for $330 elsewhere
The console itself is about $270
"The PSP® Base Pack includes all the essentials to get you started with PSP® - the white PSP® Handheld Entertainment system, AC Adaptor, Battery Pack and a UMD Demo Disc to sample movie trailers, music videos and playable game demos."
And don't forget the cashback!