Interestingly, after browsing to the site I see the actual discount is 57%, which with shipping only takes the price to $58.26. This is still $27.22 less than Wiggle's offer including a "10% off" discount.
Chain Reaction's promo also features two other items which caught my eye. Their "45% off" headline offer for Shimano Ultegra SPD-SL 6700 Road Pedals actually came out at 53% off on the site itself at $77.23. Same with their "40% off" on on De Marchi Contour PRO Jerseys SS13 which in fact was a 48% discount at $42.48.
So there may be a few more hidden discounts lurking elsewhere on the site.
- 89° - Hallensteins Polo Tops was $39.99 now $10. Free delivery for all orders over $50.
- 67° - Bonds up to 50% off sale + free shipping - women's briefs starting from $4, trunks for $15 a pop + more
- 58° - Phone accessories from $3 + free shipping at Dick Smith / Kogan. E.G. Ultra Slim Clear Case for iPhone 6 Plus/6S Plus for $3 delivered
- 50° - Ozgameshop free shipping coupon POST on all orders - PS4 & Xbox One games at 50% off market prices / from ~$12 delivered (valid until 18.01.2017)
- 50° - eBay 20% off Code stack - Dell XPS 13 7th Gen Intel Core i5 was $1899 now $1359 using code COMMIT20. Deal expires 22.01.2017