Woolworths has partnered with Australia Post in efforts to encourage more customers to visit their stores. Aldi is applying immense pressure on the industry and with the announcement of Amazon Fresh hitting our shores next year, it’s no wonder Coles and Woolies are going to great lengths to retain our attention.
Woolworths will be the first supermarket to offer customers the ability to combine their online shopping with their supermarket run. The plan is to roll out 500 Australia Post 24/7 parcel lockers into stores across the country, to allow you to collect your deliveries from instore.
Australian supermarkets battle for a $90 billion dollar industry every year and with some of the highest profit margins compared to global statistics, it’s no wonder the likes of Woolworths fight to maintain our business. The new partnership has been announced in time to take advantage of the $20 billion dollar shopping spree we Aussies go on every Christmas period. Statistics show that 60% of us are likely to buy something online this festive season and the ability to pick up your packages at the supermarket whilst shopping, Woolworths hope will save money and provide customer convenience.
If you like to go grocery shopping online and use Woolworths ‘click and collect’ service then you can tie your collection in with your online shopping from other e-stores too. Melbourne has seen these parcel lockers open up in 5 Woolworths locations; Brunswick, Carnegie, Glen Huntly, Mentone an Northcote.
A customer simply has to request their delivery to be sent to one of these Woolworths / Australia Post lockers at checkout. A pin code will then be sent to the customers mobile via text, providing access for items to be collected within 24 hours.
We believe this offers customers a great money saving opportunity because no longer will we have to wait at home for our deliveries to arrive, or have to chase delivery companies after they have left a failed delivery note at our door. The free Woolworths / Australia Post boxes provide storage and guaranteed personnel to receive on our behalf. If you often have to take time off work to receive important packages or you would prefer not to have something delivered to your office then the fact that Woolworths can receive the delivery for you can save you roughly one hundred dollars.
If you had to take one day out to receive a variety of deliveries, Christmas orientated or not, then that is time you have paid for in either monetary value or holiday pay. The cost of not working and sitting around for one day waiting to receive a delivery incurs a cost of $137 if you earn $50,000 per annum. That figure jumps to $273 dollars if you earn $100,000 per year and so on. Factor in the ability to do two journeys (grocery shopping and delivery collection), minus the stress of receiving goods at home and you begin to realise that Woolworths could be onto something big. Lets admit it, we’ve all had that nightmare delivery that doesn’t turn up, or the lazy driver who simply left a note and never rung the door.
Free storage and saving money by tying two journeys into one, certainly tick all the boxes for me to take delivery driver stress out of my life. What are your thoughts about the new Woolworths and Australia Post partnership? Will you use it?