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March 8

Costco Forces Groceries to Grow in Size at Coles and Woolworths

Posted by on March 8, 2017 at 8:52 AM

If you’ve noticed that things seem to be ‘super-sizing’ at Coles and Woolworths then you are not alone. This is a tactic the supermarkets are using to fend off competition from the large discount supermarket chain Costco.

Costco Forces Groceries to Grow in Size at Coles and Woolworths

Costco is a membership-based retailer that opened its doors in Australia in 2009. If Coles and Woolworths didn’t think Aldi was doing enough damage by itself, the addition of Costco is really hurting their performance. Therefore the growing  maximum packaging sizes of our groceries is a direct result that offer customers greater value for money.

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January 20

Did You Know: Buying a 200ml Can of Coca Cola Could Cost up to 10 times More per Litre than a 2l Bottle

Posted by on January 20, 2015 at 8:37 AM

Westernised society is known for its indulgent behaviour, but with increasing health and obesity scares, what are we doing in response? Schools across Australia and indeed the world have stopped providing certain soft drinks to help tackle the rising obesity levels in children.

Did You Know: Buying a 200ml Can of Coca Cola Could Cost up to 10 times More per Litre than a 2l Bottle

Yet, adults at the supermarket do not have the same kind of restrictions. The big companies like Coke and Pepsi as a result are now promoting smaller cans containing lower amounts of calories. The psychology behind this marketing tactic is to induce less guilt in customers. What many don’t realise though is that this comes at a price to the customer, which in some instances can actually mean you end up paying between 5 to 10 times more per litre than you would on other sized containers.

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