Loyalty programs may seem like a great idea to buy into because you get rewarded for your continued business with a brand. Wrong, they only really benefit the retailer in the long run because they are not designed to reward us at all in the grand scheme of things. Their main reason for existence is to milk more money from their high-value customers.
The worst part about these loyalty programs is that they actually work, with a number of loyalty program websites claiming that their members spend 40% more than standard customers. The following article will explain how they work and how you are getting ripped off if you use one of these programs.