If you’ve noticed that things seem to be ‘super-sizing’ at Coles and Woolworths then you are not alone. This is a tactic the supermarkets are using to fend off competition from the large discount supermarket chain Costco.
Costco is a membership-based retailer that opened its doors in Australia in 2009. If Coles and Woolworths didn’t think Aldi was doing enough damage by itself, the addition of Costco is really hurting their performance. Therefore the growing maximum packaging sizes of our groceries is a direct result that offer customers greater value for money.