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Posts Tagged ‘Aldi Australia’

March 20

Kaufland a Weird Aldi Style Discount Store Is Coming to Australia

Posted by on March 20, 2017 at 8:29 AM

None of you may have heard of Kaufland before, but we wouldn’t blame you either because it’s big in places like Bulgaria and other eastern European countries. The big supermarket chain has announced that it is coming to Australia, its first English speaking country to date.

Kaufland a Weird Aldi Style Discount Store Is Coming to Australia

Kaufland stores are different to those of Aldi because they are usually 20,000 square meters in size, that’s 15 times larger than Aldi and five times larger than a big Coles or Woolworths. The large discount store is known for cheap money saving deals and discounts, holding roughly 40,000 items compared to Aldi’s 1,300 different products.

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November 21

Australia’s Supermarket Industry Is under Fire Again from Germany

Posted by on November 21, 2016 at 8:17 AM

Australia should prepare itself for cheaper products and more money saving opportunities in the wake of the new supermarket, Kaufland’s arrival. The German discount brand is heading down under because it wants to stop Aldi having all of the fun.

Australia’s Supermarket Industry Is under Fire Again from Germany

Kaufland is owned by Aldi’s rival, Lidl as well as the Schwarz Group who control $49.4 billion worth of the German grocery market and they are planning on an expansion into Australia. It appears that Coles and Woolworths have a big battle ahead of them, with Aldi only being the tip of the discount shopping iceberg.

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August 10

Coles and 7-Eleven Battle for Convenience with the Cheapest Coffee

Posted by on August 10, 2016 at 8:16 AM

7-Eleven has been known recently to be selling one of the cheapest coffees that can be bought in Australia for $1. If you like your coffee in the morning to kick start your day then buying from the chain is certainly the cheapest way to do it, or so that was the case until Coles begun selling cheaper coffee at 0.80¢. Coles has launched its own revamped convenience store format in response.

 Coles and 7 Eleven Battle for Convenience with the Cheapest Coffee

This cheap coffee can be bought via Coles’ new convenience offering which you may know as the ‘Big Yum at Little Coles’. This cheap coffee can be bought currently at three Melbourne service stations in Kew, Windsor and South Yarra. Besides the cheap coffee, you can also pick up heavily reduced items such as bananas, wraps, handmade sandwiches, sushi, salads and other ready-made meals to help save money on those busy work days.

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June 29

Reserve Bank of Australia Worries about Retail Inflation Rates as ALDI Helps Push Them Lower

Posted by on June 29, 2016 at 8:13 AM

Low retail prices across the market have been a cause for concern at the offices of the Reserve Bank of Australia (RBA), with many of them having started wondering if there is reason for concern across Australia. As a result, the RBA launched an investigation into this which concluded in the penultimate week of June.

Reserve Bank of Australia Worries about Retail Inflation Rates as ALDI Helps Push Them Lower

Their statement related to the investigation claimed that they had seen a large downward shift in the average rate of retail inflation that isn’t explained by labour costs or import costs. The RBA has concluded that the primary factors are due to technology / Internet and increased competition from overseas retailers (e.g. ALDI).

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June 27

ALDI Joins the Supermarket Price War with Meat Cheaper than Ever

Posted by on June 27, 2016 at 8:24 AM

Amidst all the supermarket turmoil in Australia recently, ALDI has now joined the battle to compete for customer business by dropping the price of its meats too. Supermarkets such as Coles and Woolworths previously decided to reduce meat prices in efforts to become loss-leaders and to attract more customers into their stores. But now ALDI has joined the race turning the supermarket landscape into an even more fruitful money saving opportunity for us, the customers.

ALDI Joins the Supermarket Price War with Meat Cheaper than Ever

Cut legs of lamb and other fresh meat products in a basket comparison revealed that Woolworths is still sitting behind Coles in the rankings. However, as of Wednesday 22 June ALDI opted to join the battle and slashed its prices too. Expect to find their legs of lamb reduced by 50¢ per kilo, chicken drumsticks by 50¢ per 2kg and whole chickens by 20¢ per kilo – and that’s just the beginning!

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June 1

Cheap Milk Prices: Get Us Through the Door to Charge Us More

Posted by on June 1, 2016 at 8:13 AM

You’ve heard the expression “don’t judge a book by it’s cover”. Well, this same logic should be applied to supermarkets and the price of their milk. Let me explain. The recent milk situation in Australia was as a result of the large supermarkets battling it out to win market share by selling milk at prices sometimes cheaper than what it cost to buy. Woolworths has been taking a financial hit of late and milk pricing has been one of its key methods in trying to coax more customers through its doors.
Cheap Milk Prices: Get Us Through the Door to Charge Us More
Although this trick means that we the customers are paying less and saving a little bit more on each shop, it has a hidden agenda that many aren’t aware of. This is a marketing tactic that is used globally to try and convince customers that their store is cheaper in general than the competition. The theory is that customers won’t remember the price of everything in store, but competitively priced milk (being a very common purchase with each shop) is an item we’re far more likely to remember. This allows supermarkets to lure us in through their doors in the belief that most of their other products are likely to be cheaper too. This same pricing principle can also be applied to other regularly bought products e.g. bread, bananas, apples etc. Read the rest of this entry »

May 12

Woolworths Promises Bigger Discounts in Massive Pricing Overhaul

Posted by on May 12, 2016 at 8:29 AM

Woolworths has bee struggling recently due to heightened competition from Coles and ALDI causing their sales to continue to decrease. In an attempt to prevent the haemorrhaging of sales, the supermarket is planning on doing a complete overhaul of its pricing to bring its products in line with competitors.

Woolworths Promises Bigger Discounts in Massive Pricing Overhaul

Brad Banducci, the chief executive of Woolies made an announcement that the group will be restructuring after a drop in sales of 0.3% in the third quarter, during which time both ALDI and Coles experienced growth. This has resulted in Woolies pumping $150 million into reducing prices, which only means that customers may be able to save more money shopping with them in the coming months.

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April 22

Supermarket Prices Continue to Drop as ALDI Forecast $15 Billion Turnover

Posted by on April 22, 2016 at 8:19 AM

The supermarket wars are heating up again as the titans of the industry see their empires crumble slowly from beneath them as underdog ALDI continues to ramp up its services. In recent months, Coles and Woolworths have begun aggressively dropping their prices to lure customers away from one another. But whilst they try to stop customers leaving to ALDI, customers continue to search for cheaper prices.

Supermarket Prices Continue to Drop as ALDI Forecast $15 Billion Turnover

A wide variety of selected product categories have already been reduced at the large chains and saving money at the supermarket has certainly become easier. At this stage it seems very likely that as Coles and Woolworths try to compete with ALDI, customers can likely expect to see more heavily discounted prices appearing across the board as time goes on.

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November 4

Aldi Gives Away Free Hampers to Testers Club Members

Posted by on November 4, 2015 at 8:03 AM

It’s interesting to see how different supermarkets deal with the various issues they face on the current Australian grocery landscape. On the one hand right now you have Woolworths supermarket warning all shareholders that its first half year profits could plunge by up to 35%. Whilst on the other hand, if Aldi’s cheaper prices weren’t enough of a big thank you to customers, the company is now giving out free hampers too.

Aldi Gives Away Free Hampers to Testers Club Members

Members of the Aldi Testers Club are currently enjoying the free goodies that they received last month, part of an annual program that the German supermarket chain has come up with in the hopes that it will provide invaluable feedback which they can use for competitive advantage. Why have they done this, I hear you asking, and where can you get your free hamper?

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October 27

New Woolworths Rewards Scheme Offers Customers More Money Instantly

Posted by on October 27, 2015 at 8:01 AM

Aldi has announced its large expansion plan of 120 stores into new territories SA and WA which is really hurting Coles and Woolworths supermarkets. The budget chain will have an empire of 497 stores across Australia when it’s finished, scaring the two market leaders. As part of Woolworth’s efforts to stop the its sliding market share, they’ve decided to scrap its under-utilised Everyday Rewards program and instead begin instantly offering customers cash off their grocery bills.

New Woolworths Rewards Scheme Offers Customers More Money Instantly

The announcement of Woolworth’s interesting new plan to entice more customers back into its stores was made on the 25th of October. For me, the most poignant aspect of this new scheme was mentioned by Monash University who found that the average shopper would be able to earn $10 every 7.4 weeks. That’s less than half the amount of time it would have taken under the previous FlyBuys scheme to earn the same amount.

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October 21

ALDI’s Weird “Middle Isle” Products That Save Us Money

Posted by on October 21, 2015 at 8:24 AM

It’s no secret that ALDI are taking Australia by storm and don’t Coles and Woolworths know about it. The German brand has already announced their plan to open 120 new stores, much to the delight of consumers. Yet, the many weird and wonderful items that ALDI likes to sell are just as attractive to us it seems as the discounted foodstuffs it has on sale.

ALDI’s Weird Middle Isle Products That Save Us Money

If you are still unsure about what exactly I am referring to, then have a cast your mind back about that middle isle in any ALDI store. Yes, that one with all the weird products that you’ve either never heard of before or never knew existed. It’s these products that are also one of the keys to ALDI’s success and one of the reasons why the company has over $700 million to spend on moving into the SA and WA territories. By the time ALDI has finished this phase of expansion it will have 497 outlets all together across Australia.

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July 27

ALDI Dominates Ratings with the Happiest Customers and Lowest Prices

Posted by on July 27, 2015 at 8:10 AM

After all the speculation and hype around ALDI earlier in the year, things have finally all fallen into place for the brand. If you didn’t believe it before then these latest results will surely sway your mind. Bringing power to the people through surveys and questionnaires is a way to deliver honesty around how they really feel and it appears in this instance, we Australians are rejoicing over ALDI.

ALDI Dominates Ratings with the Happiest Customers and Lowest Prices

The German owned supermarket chain was recently dubbed the best supermarket in Australia for a second year running according to customer satisfaction research conducted by Canstar Blue. ALDI was awarded 5 stars in four of the eight categories after 3,000 shoppers were surveyed.  The most interesting fact was that nearly 23% of all shoppers have changed their supermarket chain within the past 12 months in order to browse through ALDI’s aisles instead.

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May 25

Woolworths & Coles to Increase Store-branded Products in Effort to Innovate as ALDI Looms

Posted by on May 25, 2015 at 8:42 AM

Last week I wrote a post about ALDI and how they are changing their business model slightly with the introduction of a new style of store. They’ve basically decided to take on the big boys in the competition by opening a few upmarket trial stores to poach customers directly from Coles’ and Woolworths’ supermarkets. Unsurprisingly, this in turn has threatened ’the big two’ which has lead to them innovating slightly.

Woolworths & Coles to Increase Store branded Products in Effort to Innovate as ALDI Looms

 

The 2015 Q1 financials from Woolworths were dismal for the brand and its shareholders. Coles on the other hand had a great Q1, which showed strong performance across the company. Despite this, Coles is certainly going to have to keep a close eye on underdog ALDI as it relentlessly pursues the current Duopoly’s grocery empire.

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May 25

The ALDI Beast’s Trendy Evolvement – Watch Out Coles and Woolworths

Posted by on May 25, 2015 at 8:21 AM

ALDI supermarkets have been recognised within Australia to be giving the big duopoly a run for their money recently. The price competitiveness of this overseas company has lured customers away from larger stores such as Coles and Woolworths. However, ALDI has always been known as a budget store and its presentation sometimes reflects that. Products are practically carted off the lorry and left sitting on the shop floor upon the pallets they were initially packed onto. This gave the brand a really rustic but cheap feel.

The ALDI Beasts Trendy Evolvement – Watch Out Coles and Woolworths

Now though it seems ALDI want to start moving up the ranks potentially to join the boxing ring with the bigger boys. ALDI has launched a new trial upmarket styled store across certain areas of Australia to try to lure larger income shoppers. These stores are only trial stores but it shows the intentions that ALDI have. It’s trying to steal customers from the “middle market” who might usually shop at Coles and Woolworths.

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May 16

New Aldi-Style Approach and Store Innovations Could make Woolworths Cheaper

Posted by on May 16, 2015 at 8:47 AM

Woolworths the Australian supermarket giant has been hit hard recently. Financial reports released by the company suggest that Woolies have been heavily wounded within the supermarket battle for top position. The recent blow has caused the brand to change their business model slightly along with implementing a range of quick fixes to improve the customer experience. 

New Aldi Style Approach and Store Innovations Could make Woolworths Cheaper

The company has publicly conceded to the fact that their stores are “not good enough.” This statement was released a week after Coles supermarkets issued financial results that blitzed the returns made by Woolies. There are some big changes coming our way with regards to the Woolworths experience, but, what will be interesting from a consumers perspective is how it competes within the supermarket arena to give us better value for money.

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