Amidst all the supermarket turmoil in Australia recently, ALDI has now joined the battle to compete for customer business by dropping the price of its meats too. Supermarkets such as Coles and Woolworths previously decided to reduce meat prices in efforts to become loss-leaders and to attract more customers into their stores. But now ALDI has joined the race turning the supermarket landscape into an even more fruitful money saving opportunity for us, the customers.
Cut legs of lamb and other fresh meat products in a basket comparison revealed that Woolworths is still sitting behind Coles in the rankings. However, as of Wednesday 22 June ALDI opted to join the battle and slashed its prices too. Expect to find their legs of lamb reduced by 50¢ per kilo, chicken drumsticks by 50¢ per 2kg and whole chickens by 20¢ per kilo – and that’s just the beginning!