Today, it’s the turn of Ally fashion to get a closer look “under the Buckscoop microscope” in terms of what they can offer customers when in comes to savings and value for money online.
Ally Fashion Australia sells trending fashion items for girls which, based on customer reviews, are good quality, unique and sold at surprisingly low prices. Their collections are similar to those of Beginning Boutique and Princess Polly’s, ranging from unique party dresses to some more on-trend basics comparable with what you would find over at General Pants. Prices, on the other hand, are more inline to what you’d find at boohoo – i.e. $30 on average across several categories such as dresses, playsuits, jumpsuits, jeans, and tops.
The company has an established franchise with plenty of physical stores across Australia, with its expansion showing no signs of stopping. They’ve opened 5 new stores this year and 3 more are scheduled to launch before the end of September. Despite this, Ally Fashion’s online selection of products is actually larger than what you will find in stores. This is helping deliver a strong online presence amongst the rest of the Australian “e-fashion” retailers.
Customers placing orders online for under $35 are charged a flat rate for shipping of $5.50, otherwise purchases above this amount get delivered for free. An alternative way to avoid paying any delivery fees was introduced during July this year in the form of a free click and collect service. This allows customers to shop online but choose pick up their orders for free at the nearest store.
When it comes to designer brands, you won’t find any of these at Ally Fashion, be it online or in-store. Every item is sold under their own fashion brand, of which 40 new styles arrive each week.
You’ll occasionally see one day flash sales at selected stores giving you between 25% and 50% in store, but there’s a bigger chance of scoring a discount online. They do regular sales on selected categories at up to 50% off (currently theres a “30% off knitwear” sale on the go), sometimes with the use of promo codes. These codes would typically get you between 25% and 30% off. On the upper end of the discount scale for codes, you want to keep your eyes open for anything at the 50% level – which we’ve seen on occasion even applying to sale items. Unfortunately there’s nothing in the way of that sort of discount at the moment, but you will find a 15% off code on Buckscoop’s Vouchers page which is applicable sitewide now.
To give you a better idea of their price levels overall, looking at the current collection online I see that basics are going for below $10, tops for about $15 and there are plenty of dresses and jeans priced between $30 and $50. Note, these prices are before making use of the current 15% off promo code, which I recommend you use on sale items in order to maximise your discounts. In the sales category
you’ll find a variety of dresses, pants and jackets where nothing is priced over $40.
These coloured animal print shorts for example are one of the many items on sale. They’re available in sizes 8, 10 and 14 which after the additional 15% off drops the price from $19.99 to just $16.99. Comparatively, I have seen most iconic brands such as Cameo and Finders Keepers introducing colourful animal print designs in their newest collections, but these are going for over $100 a piece. Whereas more reasonably priced shorts in a similar style from other labels are going for around $60.
Another handy page on their website, if you’re not looking for anything in particular, is the Trends category. Here you can browse through the latest fashion styles and renew your wardrobe for a fraction of the price of what you would have to spend elsewhere.
An example of a few steals within their trending categories, have a look at the Daisy print playsuit for $25.99 in the Aztec Hipster category. After the discount the price works out at just $22 and there are other cool printed playsuits for the same price as well. Boohoo, Asos, Missguided and even Target all have Daisy print playsuits listed for over $30.
While if you were to shop online from one of the more niche stores such as Princess Polly or Beginning Boutique, you would be spending over double of that at around $60+.
I also saw this Blue Vine print dress, which is very trendy China Blue dress and seems to be unique as I couldn’t find a similar one anywhere else. For $30.59 (after you factor in the discount) it’s a pretty good price as well in my opinion.